Yamaha creates own oil, lube site

Publish date: May 8, 2012

Yamaha Parts and Accessories has launched Yamalube, a website devoted to the company’s oils, maintenance and care products.

Consumers will be able to look up product specifics through the user-friendly site, which features videos, wish lists and catalog accessibility. “Our full line of oils and maintenance products has always been available through Yamaha dealerships,” said John Tomsche, Yamaha’s Parts and Accessories division manager. “Now, consumers can review our entire product offering, choose which products they need, learn how to use them and find a dealer who carries them, all online.”